A Creative Designer. Never knowingly off duty.

January, 31, 2017 by Brooke McLaughlin author workhoppers

Meet Wendy: A freelance creative designer in Canada.

FREELANCING: What attracts me most is the word FREE. To me it means freedom:  freedom of thought, freedom of actions, free hours in the day when needed, free to express, free to bitch, free to be the best for my clients. It does not mean I work for free! As a creative designer,  I have been doing freelance marketing and graphic design for seventeen years. I’m a senior now and I get more creative every day. I love the work and the work loves me.

Do I work in my jammies? Sometimes, but not often. On a cold, dreary day, it’s like comfort food. But even though I only walk a few steps to work each day, office attire is important. It can make a difference in one’s professional attitude. It’s like smiling on the phone. No one can see it, but they know you’re smiling!

No doubt being your own boss is a big responsibility, but decision making is liberating. One of the benefits (and delights) for me is the diverse client base I have. And because I provide exceptional service, plus my ace in the hole, my slogan (“never knowingly off duty”) the bulk of my business is referrals. That creates an unknown element to the next new client and project. It’s exciting and a great deal of fun. However, a downside of freelancing can also be the unknown: never knowing when the next project might be.

Since my work is graphic design, being a creative designer is all encompassing. It is brain draining and exhausting. Attracting new clients and bringing in new business is also a full time job. It is always a balancing act.  When you offer creative services, the majority of your clients (the ones paying the bills) want you to drive their business. Increase sales, increase customer base, increase brand visibility. We creative types like as much freedom as we can get to design a unique campaign that will deliver for the client. Business marketing and clever creative requires synergy and that brings us to understanding the client’s needs. It’s called ‘doing your homework’ or in the professional world, due diligence. If you are serious about freelancing providing your income, this is a critical element.

The really fun side of my freelancing is creating. I’m obsessed with design (and fonts and colours). I research the latest trends, carefully observe what client wants and needs and then let my creative designer mind do the work!

Thank you Workhoppers for giving us “Freelancers” the opportunity to express ourselves! Check out my profile.

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Author: Wendy Ross

Slogan: ‘never knowingly off duty’

Creative Designer

Proudly Canadian, 30 years of corporate marketing and communications, 7 years of freelance graphic design and marketing.

When do I think I will retire: never

Best personal traits: honest, forthright, thoughtful, trustworthy, interesting, great story teller

Best business traits: honest, punctual, researcher, intuitive, creative, service oriented, entrepreneurial.


  1. C Beck

    I’ve known and worked with Wendy for many years. Here attention to detail, dedication and professionalism is stellar. I would highly recommend her for any graphic design project one might be considering.

  2. Joan Pasay

    I have worked with Wendy many times, she is the real thing! I totally trust her and highly recommend her.


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