If you run a blog or website, it’s extremely important that you implement SEO into your digital marketing strategy.
If you’re new to blogging, the idea of mastering SEO might seem daunting. Luckily for you, you don’t have to do it alone. Whether you’re looking for a general digital marketing expert or to help you promote your site, or someone who specializes in SEO, there is a huge selection of freelancers to choose from.
In this article, I’ll go over how you can find the right SEO freelancers for your needs.
Let’s dive in.
Tip #1: Identify Your Weak Spots
Although SEO is undoubtedly important when it comes to the success of your site, there are countless factors that fall under the SEO umbrella.
Google has hundreds of ranking factors that play a role in SEO. With that in mind, it’s no surprise that most SEO experts excel at specific areas of SEO. For that reason, it’s important to know which factors you need help in before you hire a freelancer.
For example, you may feel good about your use of images, but are struggling with keyword research. And then there are less tangible ranking factors such as topical authority. These factors can be difficult to nail down but they directly impact your ranking on Google.
All this is to say, the first step to finding the right SEO freelancer is to identify your weak spots. Once you’ve figured out the areas you’re struggling in, you can find an SEO freelancer who specializes in these areas. This brings us to the next step…
Tip #2 Make a Shortlist of Potential Freelancers
As you begin reviewing SEO freelancers, you’ll want to look out for a few important features.
Here are a few things to look out for as you create your list of potential freelancers:
Take a look at their resume: What types of projects have they completed in the past? Do these projects align with what you’re looking for? Ask for a sample of their work to see if it meets your standards.
Ask for references: One of the best ways to find out if a freelancer is good is by contacting their references. A great reference says that the freelancer is reliable and good at what they do.
Look at their rates: SEO freelancers charge varying rates, so it’s important to choose someone who fits your budget.
Read client testimonials: I highly recommend using a freelance website, because clients can write reviews on freelancers. Make sure to read through the reviews from past clients to assess the expertise of the freelancer at hand.
Once you’ve got a list of potential freelancers, you can start the interview process.
Tip #3: Interview Your Top Picks
Once you’ve narrowed down the freelancers you’d like to work with, it’s time to start conducting interviews.
Now, many people are intimidated by this step, but it’s actually pretty simple. With the great selection of video conference software out there, you can easily conduct interviews from the comfort of your home.
Here are few quick tips for conducting an effective interview:
– Give yourself plenty of time. Set aside at least 45 minutes dedicated to the interview.
– Have the freelancer’s resume easily accessible during the interview.
– Make sure to address the specific areas you need help with.
– Ask questions to assess their competency in the field and present hypotheticals to see how they would approach a situation.
– Lastly, be very clear about what you’re looking for in an SEO freelancer.
After the interviews are out the way, all you need to do is make your final decision. Once you make a decision, you can start them off with a trial project to ensure that they are really a good fit for your business.
Hiring SEO Freelancers – Wrapping Up
These days, it’s pretty easy to find a great SEO freelancer. With the excellent selection of freelance sites out there, you can find a good match with relatively little effort on your part.
The most important thing to remember is to know exactly what you need from a freelancer. Once that’s clear, you can begin looking for the right freelancer for your website.
Jon Torres is the founder of JonTorres.com where he provides expert advice on SEO best practices, online business, affiliate marketing, and site-building.