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Job Description

Graphic Designer - Mediation/Wellness App (15hrs/wk, Work from home)

Rate TBD
Location Montreal, QC Canada
Toronto, ON Canada
Vancouver, BC Canada (From home)
Type of project Designing & Media Graphic design
Duration ongoing
Education required N/A
Years of experience more than 5
Type of employment Freelance/Contractor, Part-timeCONTRACTOR, PART_TIME
Area of Specialization N/A
Languages required English
Workhoppers Montreal QCToronto ONVancouver BCTELECOMMUTE
Hi All! We are looking for a graphic designer to help us with all our different marketing and product channels for our Meditation/Wellness App

A little bit more about the designer we are looking for:
We are seeking someone who has a modern and fresh style, a passion for wellness, and a keen eye around photography selection. We are really looking for someone to help us elevate our design aesthetic.

You can see the full job description below, broken up by platform and how often the task is needed.

Design of templates for social media (primarily IG) - Monthly
Design of specific IG + Social Posts/Stories, as requested by the marketing team We do one post a day. (Weekly, but if we have enough templates to work from, the individual requests will be light.)
Social Platform (FB, TW, Youtube) banner photos - One-time (potential refresh once a year)
Design of Youtube thumbnail/cover images for existing + new videos One-time

Editorial Sponsorships
Design of branded lifestyle photos that fit specific editorial requirements - Monthly
Design of banner ads (if required) for the sponsorship - Monthly

Product Launches
Design marketing/PR/social assets for new/strategic collections or app features, on an as needed basis (most likely not more than 1 per quarter) Quarterly

Creating banners of various sizes for affiliates Quarterly (might be monthly depending on how popular our program is)

Create header/banner image with logo (existing logo “B”) that coordinate with themes/design color schemes for newsletter - Weekly
Select image to match the meditation recommended in newsletter (and you could just replace that image in the app so this also just helps us continue to update the library with the new imagery) - Weekly
Provide color codes used in the design as well as a contrast color recommendation for CTAs, etc. - Weekly
Create background images for use in promotional emails (usually holiday or contextually relevant themed) - requests are usually for “wallpaper” style imagery on which headlines, buttons, etc can be placed on top of in our email tool (Iterable) - Monthly
Possible new template options for standard emails (newsletters, automated upsells, retention flows, etc.) - One-time/Quarterly

App Store
Creating variations of the Icon: We have been experimenting with changing the colors and contrasts on the icon to improve installs from the app store) - Quarterly
Creating variations of App Store Product Pages/Google Play Pages: We recently updated all 8 but we like to do experiments on the first and second page each quarter - Quarterly
Banners for App store features in the iTunes store - Quarterly

Update imagery, font colors, and background to reflect updated design direction. We have a front end developer who can do the development work once you provide him the design - One-time (but maybe update yearly)?

In-App Catalog
Selection of 5-10 images for new content per week - Weekly
Slowly replacing the imagery in the current catalog (over 1500 images.) This can just be done during hours where there isn’t 20 hours worth of work that week. Weekly

In-App Interface
Providing backgrounds for the Goals in the Goals section One-time
Providing color palettes One-time
Providing background options for the app (potentially) One-time
Providing images for featured collections Quarterly
Provide imagery design direction for new categories Quarterly
Provide small banners or images for app features as necessary Quarterly
Re-sizing teacher images for the app Quarterly

** We would also welcome whatever design ideas or changes or updates you would like to do on any of our channels.

-July 16, 2021


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