Strategist/Senior Strategist (Bilingual – Canada)

Rate TBD

Location Montreal, QC Canada (On-site)

Type of project Sales & Marketing, Writing/Translation Digital Marketing, Sales and lead generation, Social Media, Translation: English, Translation: French

Duration contract ongoing

Education required College/University

Years of experience 2 - 5 years

Type of employment N/A

Area of Specialization Business

Languages required N/A

Workhoppers Home Montreal QC

Description

Job Description

Our full-service digital marketing agency is looking for an
English/French bilingual Canadian resident with digital strategy
experience to help create and execute results-driven online
advertising campaigns for a Canada-based international humanitarian
organization. This person will help our client increase brand
awareness, raise funds, expand the organization’s email list, engage
and retain current members, and advance the organization’s
humanitarian mission.

SPECIFIC RESPONSIBILITIES (BOTH POSITIONS)

* Write copy in English and French and work with our designers and
developers to produce online ad collateral and website assets.
* Build, optimize, and run online ads across various different
programmatic platforms (Facebook, Google, DV360, Twitter, etc.).
* Plan, execute, and measure experiments and conversion tests.
* Measure, analyze, and report on campaign and website performance to
uncover actionable insights that will increase efficiency and
performance of our digital marketing efforts.
* Monitor conversion points and optimize user funnels.
* Collaborate with other vendor partners.
* Communicate with clients about success and challenges in the
campaigns you’re running.
* Manage media budgets in excess of $1M.
* Evaluate emerging technologies. Provide thought leadership and
perspective for adoption where appropriate.
* Be a positive member of our collaborative and supportive team.

 

MINIMUM QUALIFICATIONS

Strategist

Strong writing skills in English and French.

1-2  years of hands-on digital advertising experience in a
performance-driven context.

* Search Engine Marketing (SEM) – Google Ads, Microsoft Ads, Amazon
Search
* Programmatic Display and Video Advertising – DCM and DV360
platforms in particular
* Social Media Advertising – Facebook Ads Manager, Twitter Ads,
Snap Ads
* Ecommerce Prospecting
* Lead gen

Some specific examples of the above include:

* Having run and optimized substantial direct response campaigns
* Hands-on experience running electoral campaigns/advocacy/corporate
email or text programs — communicating with activists/subscribers,
driving actions/donations/sales, running A/B tests, etc.
* Having been involved in the building (not as a coder, as a
strategist) or been responsible for maintaining public-facing websites
using a CMS (like WordPress or Drupal) or ecommerce platform (like
Shopify, Demandware, Kaleo)
* Experience using CRM platforms (like ActionKit, Salsa, Salesforce,
MailChimp etc).
* Solid knowledge of website analytics tools. (e.g., Google
Analytics, Adobe Omniture, etc.)

Candidate must live in Canada to be able to launch “Social Issue”
ads on Google and Facebook

Senior Strategist

Strong writing skills in English and French.

3+ years hands-on digital advertising experience in a
performance-driven context. (Google Search Ads, Microsoft Search
Ads/Bing, Programmatic, Social Media Advertising, Ecommerce
Prospecting, Lead gen, etc.)

Candidate must live in Canada to be able to launch “Social Issue”
ads on Google and Facebook.

 

EMPLOYER OF RECORD (EOR)
We´lll contract a Canadian employer of record to hire for this
position and conduct HR operations, but the employee will be
integrated into regular our teams for daily work.

This position will be a work from home position (in Canada).