Seeking Freelance Social Media Contractor. 25-30 hours per week.
Duties and Responsibilities
Engage with online communities across all channels and platforms as an authorized representative.
Contribute to the content marketing strategy and social media campaign planning, anticipating the needs of the business through regular communication and collaboration with marketing and sales teams.
Manage a rolling 12-month social media roadmap and be accountable to a 3-month editorial calendar, incorporating content marketing, influencer marketing and community management on owned and public online channels.
Drive weekday posting to key social media sites, promoting thought leadership, brand engagement, embedded use cases for products, product announcements and conversation.
In addition to conversational relationship-building, a typical day would include four scheduled Twitter posts, two scheduled Facebook posts, and one LinkedIn post.
Posts are pre-scheduled for weekends, statutory holidays and vacations
Manage and create content for the blog (minimum one post per week) targeting our priority audiences and supporting our content and search marketing strategies.
Develop and maintain awareness of education and technology industry news and trends.
Cultivate and grow social influencer engagement with our brand
Perform other duties as required
At minimum of two years’ experience in a marketing role with digital marketing and digital metrics responsibilities.
Strong sense of brand and editorial voice; able to harmonize messages across channels with a creative eye for design
Candidate must be able to demonstrate content marketing skills through prior work experience.
Prior social media and blogging experience required.
Experience with social media management platforms is a requirement.
Familiarity with HubSpot is preferred.
Ability to quickly learn solutions and adapt to new technologies
Highly motivated, energetic and eager to get projects over the finish line
Excellent written verbal communication skills
Detail oriented with an ability to manage and prioritize responsibilities in a fast-paced environment
Analytical ability to report on results against a KPI framework.
Troubleshooting and creative problem solving skills.
Ability to work independently in an unstructured environment.
Ability to work proactively and collaboratively with other teams to ensure proper alignment.
Familiarity with Google AdWords and Google Analytics is an asset.
Education and work experience
Post-secondary degree in Marketing, Communications or equivalent job experience
HubSpot and/or Hootsuite certification is an asset
Experience in the K-12 education market and/or the technology industry is an asset
This position does not have any direct reports
The work environment is fast-paced, continually changing and challenging
Hours will fluctuate during busy times