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Market Research Expert in Sydney (NSW)

Location:Sydney (NSW), Australia (Anywhere)

Education level: College/University
Education field: Other
Years of experience: more than 5
Attributes that best describes:
Strong analytical skills
Good communicator

Experienced Market Researcher and Data Scientist with a demonstrated history of working in the research and media industry. Using new and more realistic methods to measure and troubleshoot brand and ad problems for today and beyond. A believer that the old way of doing market research is broken and all methods now must reflect the many channels, devices and segments. I hold an Advanced Science Degree with Honours majoring in Mathematics and Statistics from the University of Sydney, Australia.

Working as a freelancer in my own business at Test & Measure, I specialise in providing data-backed consumer insights for large companies, agencies, SMEs and entrepreneurs. I help test, refine and recommend how to optimise their ideas, campaigns and offers for potential customers ahead of time with well designed survey data fused with market data. I have also consulted to various research agencies as an independent contractor.

Scope of services include:
*Category and market scope
*Testing, refining and optimising your offers, ideas and campaigns
*Quantifying the value of brand in consumer decisions
*Modelling consumer paths to purchase using linear, circular and tiered frameworks
*Improving advertising and content effectiveness by employing A/B tests
*Finding deeper segments of opportunity beyond readily obtainable profiling variables
*Probing deeper into consumer experiences and reasoning with text mining
*Adjusting above-the-line channel spend to maintain ROI at lower cost using econometric modelling
*Data visualisation using Tableau and PowerBI

Languages: English


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