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image description Sophie

Digital Engagement Specialist in Montreal

Location:Montreal, QC, Canada (From home)

Education level: College/University
Education field: Other
Years of experience: 2 - 5 years
Rate: 28
Attributes that best describes:
Independent worker

- Created and scheduled email campaigns, micro campaigns, and newsletter
- Testing and deploying HTML/text based emails
- Establishing department's quality control processes for every campaign
- Mapping of User Journeys and User Onboardings followed by continuous engagement for a positive customer experience
- Continuous optimization and improvement of activation, conversion, and retention rates of our Saas users
- Built a certification process to improve user engagement, increase delivery time without compromising quality
- Developed an affinity scoring methodology to better identify and segment our audience to offer personalization at scale
- Created and delivered marketing and sales initiatives across departments in order to decrease churn
- Monitored team productivity and ensured that performance standards were met
- Identified inefficiencies and made process for improvements with tools such as Zapier and Zendesk
- Worked closely with development team to implement workflow improvements
- Trained new hires and tailored team members’ roles to fit strengths

Languages: French, Mandarin, English


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