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image description Mohna

Marketing Manager in Barrie

Location:Barrie, ON, Canada (Anywhere)

Education level: College/University
Education field: Business
Years of experience: more than 5
Attributes that best describes:
Team player

• Core client experience: Fashion, Alcohol and Wines, Entertainment, Food & Restaurant, Mentorship Organization
• Developed comprehensive multichannel integrated campaign strategy (social + content + display) for existing and new to market products: target audience personas, content generation, platform recommendations, aesthetic, content schedule
• Developed and enhanced brand strategy plans: messaging, brand identity, target market research, consumer behaviour research, consumer journey, competitive analysis, digital marketing, advertising, public relations, pricing
• Worked with client’s stakeholders to understand overall business and product objectives to translate into social strategy
• Crafted a content strategy based on budget and KPIs, involving display and video original content, promotional and sourced content relevant to the industry ensuring consistency of tone throughout
• Built customized photo and video sets to develop original display and video content through Adobe Photoshop, Adobe Illustrator, Final Cut Pro and Adobe Premier to build brand identity
• Prepared advance reporting by providing measurable insights on campaign performance, creative learnings (e.g. highlighting most compelling content and least responsive posts) and updates on client KPIs: engagement rate, reach, page views, video views, page growth, submissions
• Conducted competitor analysis to understand positioning within digital marketplace and future test opportunities
• Created content calendars for daily community management of client’s social pages and handled communication of day-to-day challenges, best practices, troubleshooting and automating strategies
• Core client experience: Luxury, Retail, Jewelry, Financial Institution, Oil and Gas
• Managed a team of coordinators and provided training on strategy, platform operation, optimizations, reporting, client communication and billing
• Focused on planning, budget management, execution and project management of full funnel campaigns to accomplish client KPI’s (CPA, CTR, VTR, Completion Rate, CPV, Reach, Viewability, In Store Walk-ins) and relay performance and meaningful insights through story telling approach
• Worked in synchronicity with internal and external stakeholders in a highly matrixed environment to provide campaign proposals, beta and first to market opportunities and tactical optimizations that align with business objectives
• Prepared comprehensive reporting for weekly, mid, post campaign and presented quarterly business reports
• Strengthened vendor and publisher relations through setup and analysis of inventory pipelines and testing net new platform and publisher capabilities
• Investigated and proposed vendor ad tech products and platforms to provide customized solutions: third party verification, third party location attribution integration, keyword targeting, location targeting, PMP, programmatic guarantee
• On boarded new clients through DSP integration and refine processes of Programmatic Trade Desk
• Technical skills gained: creative trafficking and troubleshooting, pixel implementation, audience and floodlight creation, proprietary publisher deal integration, programmatic guarantee setup, 3rd party vendor integration

Languages: N/A


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