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image description Rusha

Marketing, Brand management in Markham

Location:Markham, ON, Canada (Anywhere)

Education level: Masters
Education field: Business
Years of experience: 2 - 5 years
Rate: 25
Attributes that best describes:
Team player
Good communicator

I would first like to thank you for taking the time to review and consider my application. I am currently completing my Master of Marketing at the Schulich School of Business and have obtained a strong foundation in Marketing, particularly in brand management and digital marketing.

During my overseas placement at The Federation of Women Entrepreneurs Association of Nepal (FWEAN), I got to closely work with rural women entrepreneurs, helping them to create a market linkage from rural to the urban areas of Nepal through marketing initiatives. I led and built a social media content strategy and managed their social media platform and FWEAN website, allowing my excellent communication, design, and creativity skills to come into use. Further, I communicated with various stakeholders and delegates in Nepal about issues surrounding the economic empowerment of women entrepreneurs. Additionally, I provided communication and social media related training to the FWEAN board members and general member staff.

As part of the Marketing Field course at the Schulich School of Business, working closely with my team, I developed a marketing strategy to help the brand Indezone manage their brand, increase reach, and sales across their intended target audience. Focusing on clarifying their brand positioning and online presence, I conducted a survey and analyzed the data via SPSS, further created user-generated content for Indezone’s social media platform and helped to redesign and improve their eCommerce.

Also, I have achieved Google certifications in Google Analytics and Google Ad Search. I have also completed a LinkedIn Learning certification in UX designing. Further, I am proficient in Microsoft office. My years as a student have refined my research skills; thus, I am comfortable handling data, information, and able to perform fittingly and pay attention to details.

With my educational background in the Master of Marketing coupled with my work experiences, I believe I would be a great asset to your team. Also, I will bring to the table my excellent communication, innovative, and collaboration skills, making me a reliable candidate.

Languages: English, French, Tamil


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