Marketing & Communications Expert in Toronto

Location:Toronto, ON, Canada (From home)

Education level: College/University
Education field: Other
Years of experience: more than 5
Attributes that best describes:
Team player
Independent worker
Good communicator
Organised
Creative

Skills:
An excellent communicator with extensive experience in the digital marketing, communications, and public relations fields, combined with a passion for the health, wellness, beauty, and food industries!

• Exceptional communication skills, both oral and written
• Superior writing abilities, including the capacity to write in varied voices and adopt a tone that is reflective of a particular brand
• Extensive experience creating, implementing, and managing online social media campaigns, including paid ads and promoted posts on Instagram, Facebook, and Twitter
• Expert capabilities at planning, creating, and monitoring Facebook Advertising campaigns optimized to generate leads, increase purchase conversions, and drive web traffic
• Experience with email marketing including list management, campaign design and deployment, as well as CASL and GSPR compliance on Constant Contact and Mailchimp
• Strong knowledge of PR duties, including drafting press releases and pitches, building media lists and relationships, running influencer campaigns, ,and preparing for/appearing on TV segments
• Experience initiating, fostering, and engaging community partnerships
• Extensive experience with content creation including product/lifestyle photography, design elements, and video production, filming, and editing
• Strong ability to collect, understand, interpret, and present campaign metrics and results
• Experience creating and updating website content
• Responding to and coordinating media and interview requests in a timely manner
• Exceptionally proficient use of Adobe CS programs, particularly Photoshop and DreamWeaver to create content including e-Newsletters and promotional material for both web and print
• Proficient user of Microsoft Office programs such as Word, PowerPoint, Outlook, Excel, Access
• Keen attention to detail and an exceptional ability to ensure that tasks are completed error-free
• Strong ability to operate efficiently and complete tasks in a fast-paced environment
• Capable of working on a number of different tasks and projects with competing deadlines
• Able to work well independently or as part of a team
• Can work well under pressure and complete tasks on tight deadlines and last minute requests
• Highly energetic
• Proven track record of exceptional attendance and punctuality

Languages: N/A

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