Consumer and Marketing Research
Location:Chicago, Il, United States (From home)Education level: Masters
Education field: Business
Years of experience:
Attributes that best describes:
Strong analytical skills
Freelance senior insights and marketing consultant with 30+ yrs experience in multi-national firms in multiple Fortune 500 sectors (consumer packaged goods – food, personal care, household products, quick service restaurants, higher education). Additional consulting experiences include: direct sales household products manufacturing, fitness services, human services not-for-profit, diagnostic equipment distributor, home water delivery, art gallery.
* Learning needs assessment and insights roadmap design to fill knowledge gaps
* Insights mining and synthesis into frameworks for action (internal/external research, competitive and social media)
* Complex insights project leadership/management
* Voice of customer / Net Promoter Score and brand reputation monitoring design/deployment
* Consumer segments identification, prioritization and understanding, including pen portrait creation
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