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Marketing Communications

Location:Philadelphia, PA, United States (Anywhere)

Education level: College/University
Education field: Communication and journalism
Years of experience: more than 5
Attributes that best describes:
Team player
Independent worker
Flexible
Good communicator
Creative

Skills:
Accomplished marketing communications professional providing communications strategy, message development and project execution services for small to mid-size B2B companies and organizations.

Unhappy with your current communications program? Not sure how digital tools like the Internet, video and social media play a role in your business? Let's have a conversation.

Increase visibility and understanding of your offerings among your target market with an economic and effective communications strategy.

Accomplishments:
- Communications Management: 20+ years, managed global marketing communications program for $1.3 billion semiconductor materials business including traditional and digital communications tactics (e.g. literature, website development, website content, video, social media, trade shows, conferences, etc.)

- Award winning video producer: 2015 Lehigh Valley Addy Awards Gold Award for brand refresh video, "Advancing Innovation" (see the video below)

- Smaller messages, more often: Led a shift in communications strategy among business team toward a more digital, web-based approach. This approach decreased external communications spending yet increased the number of informational "touches" with the target audience and increased the visibility of offerings in GOOGLE search results. Web-based content enabled the business to share our messages more directly through email blasts, social media and personal contact.

 
 
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