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Sales and Marketing Development in Vancouver

Location:Vancouver, BC, Canada (From home)

Education level: College/University
Education field: Business
Years of experience: Less than 2 years
Attributes that best describes:
Team player
Independent worker
Strong analytical skills
Good communicator

Digital Marketing Postgraduate:
As part of my dissertation, I conducted consumer and market research to determine who the target audience was for my chosen company. The study explored the best ways to reach these groups and also who the main competitors are. In addition, I created a digital strategy to gain 100,000 new customers and increase sales by 10% over a 6 month period. This was achieved by employing PPC, SEO, Partnerships and Social Media Ads. I received a 1:1 for my research and strategy.

Lead Generation and Skills:
Establishing first communication with new leads to gather additional information regarding current and/or potential needs to determine account viability and growth potential.
Managing and growing the pipeline, increased the conversion rate by 15% over 2 months.
Creating weekly and monthly reports detailing lead segments, conversions, how they heard about the company.
Conducting a lead score analysis to determine if the company was scoring its leads effectively. This resulted in scoring an additional 5 new segments that were not previously scored and an increase in monthly revenue by $10,000.

Bachelors: Intercultural Communication and Translation Studies
Developing the appropriate communication skills to develop relationships in the global media community.
Researching multiple channels e.g. social marketing, public culture, media, and advocacy.
Intercultural marketing.

Fluent in English and proficient in German.

Languages: English


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