Digital/Social Media Strategy & Management
Location:Boston, MA, United States (From home)Education level: College/University
Education field: Communication and journalism
Years of experience: more than 5
Attributes that best describes:
Carissa has spent most of her career helping businesses better tell their story, finding the right channels to reach their key audiences, and forging connections that create communities of brand advocates. Having worked in print and online media, as well as both television and radio--all in Boston--Carissa learned the ins and outs of content creation and consumption in a market that demands the best. After leading global marketing communications for two multinational healthcare companies, Carissa started and ran her own business, specializing in content and social strategy consulting for healthcare and EMS. In 2011, Carissa took on the role of the first Social Media Community and Content Director at Aetna, the nation’s third largest insurer and a 160-year-old Fortune 100 consumer health brand. There she was responsible for driving collaboration across business functions to develop the brand’s social media strategies and best practices, while serving as an advocate and counsel for the enterprise-wide adoption of social media. She now works as a digital/social media consultant to various healthcare organizations, including some of the nation’s leading pharmaceutical, medical device and hospital system brands. As a certified EMT, Carissa is especially proud of her ongoing role as an advocate for EMS, having worked in various roles within the field for fifteen years. A cause that's near and dear to her heart, she has also been dedicated to education programs for sudden cardiac arrest awareness through her efforts with the Sudden Cardiac Arrest Foundation, now serving on its Board of Directors. Carissa is based in her beloved city of Boston, where she can often be found cheering on the Red Sox at Fenway Park.
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