Market Strategist & Researcher in Calgary

Location:Calgary, AB, Canada (From home)

Education level: College/University
Education field: Communication and journalism
Years of experience: more than 5
Attributes that best describes:
Independent worker
Good communicator
Planner
Leader
Curious

Skills:
Hi, my name is Lana! I have a degree in Advertising and a postgraduate degree in Applied Consumer Sciences, and I'm a freelance professional focused on consumer research, behavior, culture, and strategies. Basically, I carefully observe people and their behaviors, products, brands, and cultural movements.
I love to lead and manage projects, listen to what people say, and collaborate with my peers to ensure that discovery, positioning, budget, and messaging are on the right track.
I'm passionate about ensuring people understand and connect with a brand, product, or company.
I often engage in short to medium-term courses in project and product management, agile methodologies, UX research, social and cultural trends, digital marketing, and leadership.

Languages: English, Portuguese

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