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Digital Marketing

Location:Vancouver, BC, Canada (Anywhere)

Education level: College/University
Education field: Business
Years of experience: 2 - 5 years
Attributes that best describes:
Independent worker
Strong analytical skills
Good communicator
Organised
Pragmatic

Skills:
Hi,

Great to meet you! I currently work at BuildDirect, an eCommerce company that is opening up it's doors to marketplace in 2015. I believe that with my experience at BuildDirect as a Paid Media Coordinator for the Lead Acquisition team can help your company grow.

Experience Includes:

Managing Facebook Ads, Google AdWords and Pinterest ads for the North American Market that is focused on generating user sign ups, or emails. I even ran the Alpha for Facebook Lead Ads that BuildDirect was a part of.

Landing page creation management, working with the design team, UX team and the marketing team to create engaging landing pages that drive users to convert.

Managing user workflow through Hubspot and Remarketing. I created a remarketing workflow for new users that came through high-funnel landing pages. From there I targeted them with Facebook remarketing ads that were catered to them based on the sites they visited on our website.

Social media management, worked with the content team and the social media team to ensure that all messaging is in-line with marketing and created with user acquisition in mind.

The Numbers
20% conversion rate on eBook landing pages providing wood flooring guides to interested users.

$8 CPA on traditional link ads. $7 CPA on Facebook lead ads

Drove 700 leads a day during initial launch.


This campaign was built with BuildDirect's goal of rapid expansion in mind. CPAs can be reduced with a slower more precise audience targeting. I'd love to hear back from you and answer any questions!

Cheers,

Ken

 
 
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