BRAND & CREATIVE DESIGN
Location:Oakville, ON, Canada (Anywhere)Education level: College/University
Education field: Visual and Performing arts
Years of experience: more than 5
Attributes that best describes:
With a B. Science and B. Design, my world has always been curious, analytical and creative. Over the past
8 years, I've successfully directed compelling business development-related marketing solutions for both
international and local brands in the science, education, museum, retail and hospitality industries.
Notable brands include: Vancouver 2010 Olympics, Lululemon Athletica, JOEY Restaurant Group, Teck Resources Limited, Magnetic North Theatre Festival, LOTT WET Science Center (Olympia, WA), Sheikh Zayed Desert Learning Centre (UAE), and the UBC Beaty Biodiversity Museum.
Project highlights demonstrate the successful direction and execution of:
• large-scale B2C and B2B graphic design strategies, content, assets and campaigns,
• external and internal brand architecture audits, refinement, standards workshops and enforcement,
• corporate and customer-driven product launches and events,
• ongoing key metrics analysis, illustrative reporting and status presentations at executive meetings,
• brand operational processes, pipeline and budget management.
Travel has always been a passion of mine and is what inspires my design approach. I have travelled for work
to the following locations: Abu Dhabi, Dubai, Chile, Alaska, Calgary, Toronto, Newfoundland, San Francisco,
Portland, Seattle, New York, Los Angeles, Las Vegas and various regions of British Columbia — truly gaining
insight on how communities and cultural influences cross-pollinate into building thriving brands.
With the proven ability to prioritize, effectively communicate and make critical decisions under tight
deadlines, I have built, motivated and retained high-performing interdisciplinary creative teams resulting in
outstanding innovation and profitable sales growth. Building solid relationships with industry-leading
vendors and influencing various groups across all organizational levels, has been the driving force behind the achievement of key business objectives and brand visions, on-time and on-budget.
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