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Business Analytics and Marketing

Location:Mississauga, ON, Canada (From home)

Education level: Masters
Education field: Business
Years of experience: 2 - 5 years
Attributes that best describes:
Team player
Independent worker
Strong analytical skills
Creative
Leader

Skills:
Greetings! To introduce myself, my name is Leona Yiu, and I have recently completed my M.B.A. degree from the Goodman School of Business at Brock University, specializing in Business Analytics. Previously, I completed an Honours Bachelor of Sciences degree at the University of Ottawa and worked in the healthcare research, consumer goods, higher education, and public sectors.

I am bilingual in French and English and well-versed with aspects of management information systems, consumer-centric marketing, group leadership, project reporting, and recurring and ad-hoc analysis, with particular strengths in the following areas:
► Excel: v-lookups, pivot tables, and macros
► Statistics and Predictive Analytics: SPSS, SAS Enterprise Miner, RapidMiner, Weka
► Data Visualization: Tableau, Power BI
► DBMS: Access, SQL Server
► Systems Modeling: Arena Simulation
► Digital Marketing: leverage expanding social media following to drive awareness and help connect brands and agencies with their audience through creatively curated content
► Budgeting, forecasting, financial statements with commentary

My sharp research acumen, academic excellence, and outstanding leadership potential in the field of business have been recognized through honours and awards including the Brock University President's Surgite Award, Jane M. Klausman Women in Business Scholarship, Pen Centre Bursary, Goodman School of Business Entrance Scholarship, Goodman Graduate Business Council (GBC) Executive Initiative Award, Brock University Graduate Students'​ Association (GSA) Bursary, Export Development Canada (EDC) Scholarship, Kin Canada Bursary, University of Ottawa Chancellor's Scholarship Finalist Award, and Queen Elizabeth II Aiming for the Top Scholarship.

I am open to new opportunities where I can leverage my business acumen, analytical thinking, creative flair, and results driven approach to provide value and forecast future business opportunities for your organization.

 
 
Contact by email View CV
 

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