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Market Research & Brand Strategy

Location:San Francisco, CA, United States (Anywhere)

Education level: N/A
Education field:
Years of experience: more than 5
Attributes that best describes:
Team player
Independent worker
Flexible
Good communicator
Organised

Skills:
I'm an independent consultant for hire on projects large and small, working with agencies and brands. I specialize in developing actionable consumer/market insights and impactful marketing and brand strategies across channels. I have special expertise in millennials, as well as digital and social media.

Typical engagements - strategy:
• brand strategy, architecture
• user empathy/immersion for teams
• digital and social media strategy
• global/multimarket strategy
• agency creative campaign strategy, briefs
• new product development and launch
• content strategy
• pitch work
• maternity leave coverage

Typical engagements - research:
• custom methodology development (qual or qual/quant)
• survey development and analysis
• general expertise on millennials/youth target
• ad/creative concept testing
• brand and competitive audits
• moderation (group, 1-1, custom)
• specialized/curated subject recruitment
• global/intercultural research & validation
• expert interviews
• product testing
• maternity leave coverage

 
 
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