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image description Matthew

Experiential Marketing in New York

Location:New York, NY, United States (Anywhere)

Education level: Masters
Education field: Visual and Performing arts
Years of experience: more than 5
Attributes that best describes:
Team player
Strong analytical skills

I am an Experiential Entrepreneur and Emmy Award winner with diverse “conception to completion” expertise in ideation, strategy, team leadership, creative direction and project management.

In my role as Executive Director of Experiential Marketing, Global Marketing Services, with RGA, I implemented the strategic direction of marketing and events teams to deliver and impact relationships via experiential channels - delivering on objectives and improving effectiveness. Additionally, I supported business development efforts of prospect and client interactions while managing and fostering a productive spirit of cooperation and coordination among business units and global offices to ensure brand consistency.

My role as Co-Founder of Ex Machina Design x Marketing was a customized hybrid of Strategy | Creative Direction | Producing AND Client | Vendor | Agency Management under the umbrella of Experiential Marketing & Design. I developed a unique approach to experiential marketing: Action Design. We redefined experiential for our clients, in that, Action Design acknowledges that every interaction between a company and their target market creates an experience taking brand management to the next level.

Having a hand in concept, creation and execution of experiences is where I thrive. With me you would have an In-House Experiential Marketing & Creative Agency executing and guiding your marketing needs every step of the way. I look forward to hearing from you.

Matt Anderson
[email protected]&ERSON

Languages: N/A


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