Writer & Localization Specialist
Location:Prague (Praha), Czech Republic (From home)Education level: Masters
Education field: Visual and Performing arts
Years of experience: more than 5
Attributes that best describes:
Strong analytical skills
Hi, I'm Francesco. My clients like to call me "The Italianizer". That's because I can provide localization that gets YOU sales and clicks in Italy.
By ignoring the Italian market, you’re leaving BIG money on the table. Why?
✓ 1$ INVESTED IN LOCALIZATION GENERATES UP TO 25$ IN REVENUE.
✓ MORE THAN 50% OF POTENTIAL CUSTOMERS WOULD RATHER OPT FOR A PRODUCT PRESENTED IN THEIR FIRST LANGUAGE AND IN ACCORDANCE WITH THEIR CULTURE.
✓ ITALIANS ARE LITERALLY THE WORST IN EUROPE IN UNDERSTANDING FOREIGN LANGUAGES. 62% OF ITALIANS HAVE NO KNOWLEDGE WHATSOEVER OF THE ENGLISH LANGUAGE.
35 million of Italians are currently NOT reached by your product. That's right. 35 MILLION. And that's just assuming that the remaining 20 million actually speak at least Broken English, and not German, or Inuit. Now, let that sink in for a second.
Let's address the Italian elephant in the Workhoppers chatroom, shall we? He's named Mario. He's the Italian unique user leaving your website because he doesn't even grasp basic English. He's the typical Italian customer. The problem is: you need your products in Mario's house, but Mario leaves your store after 30 seconds because he's totally baffled.
* HERE’S HOW WE’LL GET YOU A PROFIT-PULLING, SALES-GETTING ITALIANIZED PRODUCT.
Your product must be transferred not simply from one language to another, but it must be adapted to the linguistic and cultural norms of the target country. Therefore, you'll need someone who knows: What Localization Is, What Italians Want, and How to Sell Them Your Products.
✓ You need a professional with a 4-years experience as a Localization, Research, and Data Specialist for GOOGLE. A member of their Italian Team. A professional who spent countless hours in localizing data (English↔Italian) for the actual front page of the Internet: Google's Knowledge Panel.
✓ You need a professional with over 10 years of experience in localizing websites, video games, manuals, eBooks, newsletters, novels, scripts, you-name-it.
✓ You need a professional who lived in the 3 biggest and most culturally diverse cities in Italy (Milan, Rome, Naples) and who knows how to successfully win the hearts and minds of Northern, Central, and Southern Italians. A professional who's truly passionate about his Country: knowledgeable about Italian food, sports, engineering, clothes, tech, politics, arts, and whatnot.
✓ You need a professional who pitched ideas to the most important CEOs in the Italian film industry. Someone who's creative but who also knows that you won't sell "Lolita" by saying that Nabokov is a gifted prose stylist.
✓ You need a professional who studied narratology and dramaturgy. Selling a product is a narrative, not a mere bunch of taglines. You need to hook users to your pages with a cliffhanger like J.J. Abrams did at the end of each and every episode of "Lost".
✓ You need a professional who has a brilliant writing style. Say, an award-winning novelist, whose book "La circostanza" has been ranked 27th in the 2015 List of the Most Important Books of the Year by Corriere della Sera. A professional who won the 2015 Premio Berto, a major Italian award.
✓ You need a professional with verifiable credentials. Say, a Top Rated freelancer.
Or would you rather hire a cheap student who will machine-translate your precious product description, sound like an 8th grader, and cost you customers rather than secure them for your company? You'll save 100$ now, true, but you'll lose thousands and thousands of dollars in the long run.
You don't like that thought, right?
So the next step is to have a quick chat. Send me an invite or accept mine.
Don’t worry – no commitments. I'm a professional: talking to potential clients is part of my job. I’m not a hard-sell kind of guy.
The goal is to find out if we're a good fit. If we're not a good fit, no problem and no hard feelings. At the very least, you’ll get my perspective on your situation. For free.
On the other hand… if it is a good fit, we’ll do the deal and you’ll get a beautifully Italianized product that will turn a curious user into a customer.
So, what are you waiting for?
Push that green button and... let's ITALIANIZE IT!
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