Mobile & Digital Marketing Expert
Location:Toronto, ON, Canada (Anywhere)Education level: Masters
Education field: Communication and journalism
Years of experience: more than 5
Attributes that best describes:
Strong analytical skills
SUMMARY OF QUALIFICATIONS
• Over 15 years of experience in utilizing various aspects of digital marketing, including search engines, social media, and online ads for the benefits of clients from varies industry backgrounds.
• Insightful ability to precisely understand and articulate each client's marketing needs to build, lunch, and monitor a unique omni-channel marketing strategy that can engage, inform and motivate target audience to achieve the client's goals.
• Talented in leading creative teams to create innovative campaigns with huge focus on details and the ability to perform quality assurance and couching in various graphic and web design tools, including Adobe Creative Suite
• Profound experience in researching and analyzing online data for trends and patterns with utilizations of latest technologies to develop data driven communication strategies
• Strong up-to-date technical understanding of a range of online marketing concepts and tools such as Search Engine Marketing, Google Analytics, Google AdWords, Pay Per click, Adobe Analytics, Domo, Anametrics, Facebook Ads, Facebook Analytics, Instagram ads, Twitter marketing, Bing, Yahoo, cookie-based data collection, AB/N & multivariate testing, DoubleClick, Kenshoo, Salesforce, Tableau, VisionsLive, Tealium IQ, Ensighten Manage, Constant Contact, Mail Chimp, Spring Metrics, Woopra, Clicky, SMS, CMS, LMS, CRM, content marketing, Content Curation, and a wide range of social media analysis, scheduling, integration and automation tools.
• Result oriented team player with high organization and communication skills that empower to handle multiple assignments effectively and easily communicate complex technical information to non-technical persons, and comfortably present and discuss multifaceted concepts with junior or senior, internal or external stakeholders
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