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Social Media Marketer & Content Wri in Toronto

Location:Toronto, ON, Canada (From home)

Education level: College/University
Education field: Business
Years of experience: 2 - 5 years
Rate: $15.00
Attributes that best describes:
Team player
Independent worker
Strong analytical skills

My experience working as a Project Management and Director of Marketing at Impakt Corporation, a BCorp in Toronto, has allowed me to develop all of the skills necessary to excel as a social media marketer. I am responsible for writing engaging, digital content on the company blog and on our social media accounts (Facebook, LinkedIn, Twitter). I consistently challenge myself to come up with new and interesting content. In the summer I decided to interview Dan Kershaw, the Executive Director of Furniture Bank. This was the most read blog post of 2017 and was read by over 3,000 people.

My knowledge of Google Analytics has driven the type of content I write. Impakt originally had no method to track Google Analytics or social media engagement. I created an internal excel document for senior management that showcases the annual activity, monthly activity, acquisition and behaviour of website viewers and which posts generate the most engagement. This new data allowed me to make sure the content we were posting was content that viewers would read and engage with.

I have a degree in Business specializing in Marketing from Ryerson University in Toronto . My language proficiency is English.

Languages: N/A


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