Location:Toronto, ON, Canada (From home)Education level: College/University
Education field: Other
Years of experience: more than 5
Attributes that best describes:
I have directed all phases of social media initiatives, including copy writing, logo and brand creation, media development, governance, advocacy, influencer programs, paid tactics, metrics, content creation, content management and moderation.
I am fluent in spoken English, Greek, Spanish and Italian.
Hootsuite Advisory Board member.
12 years of social media.
Increased social media following on Investors Group platforms
by 200% and engagement by 75% in 11 months.
Spearheaded the creation and implementation of a digital
literacy and social media curriculum across a financial adviser
network, driving social selling and lead generation on Facebook
Drove and developed employee advocacy program increasing
reach, brand affinity and leads.
Leveraged content creation, copy-writing and storytelling
expertise to scale and grow brand social presence and
engagement through paid, owned and earned media (Investors
Group, Kellogg’s, Trip Advisor, Centennial College, Motel 6,
Corby, Blyth Education, Daniels).
Established social governance by guiding the appropriate
stakeholders to define processes, rules governing conduct,
brand voice and congruency across all channels.
Event coverage for Mike Babcock, Snoop Dogg, Tessa Virtue,
Scott Moir, Noah “40” Shebib, and John Tory.
Successful implementation of Brandwatch, Hootsuite, Sprout
Social, Hearsay, Proofpoint, Social Patrol, Sysomos, Tweetdeck,
Domo, Tableau, Wordpress and Workfront.
I have a bachelors degrees in Italian and Spanish, primary education studies and social media certificates from Hootsuite..
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