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Digital Marketing Specialist

Location:Ottawa, ON, Canada (Anywhere)

Education level: College/University
Education field: Communication and journalism
Years of experience: Less than 2 years
Rate: 22
Attributes that best describes:
Team player
Flexible
Organised
Logical
Curious

Skills:
KEY SKILLS

• Possesses current, hands-on Marketing Management skills
• Communicates clearly and concisely in the written, spoken, and visual form
• Easily identifies tone and matches writing styles
• Effectively writes for web, blogs, email/enewsletters, direct mail, etc.
• Experienced in planning content and blog/web writing
• Creates strategies to help a brand acquire targeted and engaged audiences
• Continuously seeks new information to evolve digital marketing toolbox
• Collaborates as both a leader and a supporter in teamwork situations
• Analyzes, evaluates, and applies applicable data from numerous sources
• Manages time and resources commendably to complete projects

EDUCATION

Fanshawe College, Lawrence Kinlin School of Business, London, ON
• Marketing Management Diploma, GPA 3.75, 2017
University of Western Ontario, London, ON
• Bachelor of Arts in English Literature, 2013

CERTIFICATIONS


• Creating Better Blog Content certified
• Content Marketing Foundations certified
• Content Marketing: Social Media certified
• Advanced Branding certified
• SEO: Link Building certified
• Google AdWords certified
• Google Analytics certified
• HubSpot Academy Email certified
• HubSpot Academy Inbound certified
• “Strong Performer” in the Google Online Marketing Challenge
• Hootsuite Certified


SUPPLEMENTAL EDUCATION

• Attended UX Talks 002
• Social Media Trends to Put into Practice in 2018 Hootsuite Webinar
• Attended Ladies Learning Code – Responsive Design for Beginners: Building Mobile Friendly Websites with HTML 5 and CSS 3
• Attended Ladies Learning Code – Using Data to Solve Problems: An Introduction to Artificial Intelligence and Machine Learning for Beginners
• Build Better Facebook Ads with Hootsuite Webinar

EXPERIENCE

Neighbourhood Watch London, London, ON Jun 2017 – Present
Marketing Manager
• Develops editorial content calendar and writes blog content based on content analytics from social media
• Creates posts and curates content used for social media (Facebook & Twitter)
• Develops topics for blog and produces blog entries and facilitates guest writers
• Produces monthly newsletter and reports for Board of Directors
• Responsible for monitoring analytics for social media and optimization based on findings and insights
• Responsible for marketing strategy including SEO, general optimization, data analytics for the NWL website and boost audience engagement
• Responsible for supervising student volunteer from Fanshawe as she works and learns with NWL

Centre of Hope Salvation Army, London, ON
Client Service Worker Mar 2018 – May 2018
• Responsible for providing support, assistance, encouragement, and referrals to clients
• Liaise with staff from various departments and outside agencies to collaborate, plan, and implement options and services required to meet the client’s individual needs as well as basic needs
• Provide exemplary service to clients and act as an advocate for clients if needed
• Support individuals to find safe and secure housing
Administrative Clerk Feb 2009 – May 2018
• Responsible for being the first point of contact for any client or community member, maintaining internal communications and participating on policy and wellness committees
• Edits documents and other internal communications
• Produces daily memos and reports that follow strict professional style
• Maintains office organization keep up with large volume of calls, intakes and queries
• Manage incoming donations and help facilitate many donations over the phone

 
 
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