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Public Relations/Digital Marketing in Kitchener

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Location:Kitchener, ON, Canada (From home)

Education level: Masters
Education field: Other
Years of experience: more than 5
Attributes that best describes:
Independent worker
Flexible
Good communicator
Organised
Planner

Skills:
An award-winning communicator and a natural leader with a dynamic background and almost a decade of
experience in digital media, public relations and corporate communications. Experienced in leading and
evaluating digital performance, identifying best practices and developing future recommendations in
communications and social media. I have lead successful campaigns and understand the rapidly changing
digital landscape, served as a trusted advisor to senior leadership teams, and have a proven track record
showcasing high engagement and growth in SEO, SEM and SMM.

Specialties:
Digital/Social Media Marketing and Digital Media Planning (Search Engine Optimization, Search Engine Marketing, Social Media Marketing)
Content Marketing (strategy, creation, deployment, and analytics)
Community & Media Relations
Crisis Communications
Integrated Marketing Communications
Demand Generation
Customer Relationship Management

Advanced Knowledge of:
Search Engine Marketing tools (Google Analytics/AdWords)
Social Media Marketing business tools (Facebook & Instagram Ad Manager/Power Editor, Twitter Ads)
Social Listening, PR, and CRM tools (HootSuite, Salesforce, Meltwater, Google Business Suite)
E-mail Marketing tools (MailChimp, ExactTarget, Marketo)

Awards & Achievements
2016 - Google AdWords Certified
2016 - Google Analytics Certified
2014 - PR In Canada's Top 30 Under 30
2014 - 'Managing Information in the Digital Age' case study, published through the University of Guelph
2013 - OpenText Capture The Moment Award, excellence
2012 - OpenText Capture The Moment Award, teamwork

Languages: N/A

 

 
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