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image description Nithila

Digital Marketing Analytics expert in Bangalore

Location:Bangalore, India (From home)

Education level: College/University
Education field: Computer Sciences
Years of experience: more than 5
Rate: 10

Assistant Delivery Manager – Access Healthcare services.
Have initiated the analytics activity across organisation and working on project across domains like Marketing Analytics, Healthcare analytics, financial analytics. Details of the projects are listed below.
Working on healthcare data analytics that includes HIPPA compliant data collection, data warehousing, building KPI and Revenue cycle Dashboards with Microsoft Azure, Power BI and tableau
Digital Marketing and Analytics : Deploying digital campaigns for various activities in marketing channels and tracking the performance. Framing content strategy with hubspot data and online reputation management tools.
Data Analyst ( Lead)– Lionbidge Technologies
Lead a team of 3 and worked on projects as a Team Lead, was responsible for the client communication, solution designing, model building and inferring key business solutions on business problems.
Marketing Analytics (Digital Marketing Analytics) : Sales and marketing analytics to identify performing and non-performing campaigns and to build strategies around the marketing channels. Worked on Attribution models and other tools like ( Brightfunnel, mixpanel, vend, Web analytics, Sitecore analytics)
Rolls Royce (Production Analytics): Score card based resource management system (multi-criteria decision making) for work allotment.
Google: Predicted the risk of a project failing with statistical models
HP: Device configuration management – Built a recommendation system to identify the commonly used configurations for the devices.
TMS( Translation Memory Space): Log analytics and anomaly detection.
Microsoft Data Harvest: Anomalies and Spam identification on data harvested

Analytical Projects handled as Data Analyst – Analytics Division ( Ecommerce)
Predicted the repeat frequency of users with multiple linear regression models.
Built a Market basket analysis model for customer base to identify the set of categories that customers are most likely mapped to.
Created a Profile completeness score card with Analytical Hierarchy Process with the data collected from Google Analytics
Data warehouse implementation with Azure cloud.
Sentiment analysis for #Antijugaad Campaign.
Designed a Time series model to forecast the visits and sales data.
Cluster analysis of business categories.
Text analytics on leads (sales leads) data to identify good and bad enquiries
Worked on Product seasonality forecasting and strategy planning for product categories.
Reach intelligence dashboard (RID) – To analyse the performance of business with respect to different metrics, user acquisition dashboard with Power BI and Excel.
Manager, at – (Digital marketing/Internet)
As a manager my role included Planning and managing Digital Campaigns for every season based on the inflow of visitor’s data. This market plan was to improve the sales of an online campaign every month.
Have used online reputation management tools (IFTTT) and schedulers like hoot suite for better Branding.
Have served as a point of contact for all client communications.
Weekly report generation with Power Bi, excel and Tableau and Business Strategy planning with Data driven approaches.
Digital Marketing Projects Handled :
Title: Account Manager and SEO specialist for Oscar Wylee Eyewears –Australia (October 2013 – May 2014):
Descripion: I have handled the online marketing strategy in order to build branding and increase the sales of the business by utilizing the data from Google analytics and with SEO white hat strategies.

Title: Account Manager for Mad Tungsten Rings- Australia (November 2013- March 2014)
Description: SEO (off page, Onpage), Social Media Strategist to increase the online conversion rates.

Title: Online Marketing strategist, Web analyst and SEO account manager for Organic Verdana- United States :
Description: A startup company that required online recognition among highly competitive businesses in United States. I came up with a content marketing campaign with which the audiences were converted into potential customers.

Title: Account Manager and SEO specialist for Frosty Boy & Frozen Yoghurt- Australia
Description : A leading Dairy product manufactures in Australia who required an online presence to promote their business online . Being an account manager I was able to come up with successful SEO strategies that increased the leads on the website.

Languages: N/A


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