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Marketing Director

Location:Montreal, QC, Canada (Anywhere)

Education level: College/University
Education field: Psychology
Years of experience: more than 5
Attributes that best describes:
Independent worker
Strong analytical skills

Passionate about marketing, I take pride in taking on new challenges and constantly evolving myself and the brands I work with. Strategic, creative and methodological, I enjoy working on new ideas and setting myself apart by my ability to plan, execute and succeed by creating and nurturing growth opportunities in all facets of the brand.

I have been a marketing director of both local and national restaurant franchises for the last 10 years. I have developed and executed national product launches in both English and French. I have directed and managed social media strategy and platforms to gain more followers, greater post engagement through video/photos posts and social media advertising. I have also increased web-traffic and e-commerce sales by implementing Google Ad words, Google re-marketing and Google Ad banners.

I am a loyalty program specialist, having researched and designed electronic gift & loyalty programs. In addition to developing strategies to engage different customer cohorts with various offers to increase share of wallet, customer frequency and/or customer acquisitions. I have often used e-mail campaigns to market to the various cohorts in addition to driving traffic into stores.

I am happy to grow your business with customized marketing and sales strategy that harnesses the power of digital media, integrated design/brand philosophy and revenue generating programs. Let's meet and discuss how we can take your business to the next level!

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