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image description lance

Sales & Marketing award winner in Victoria

Location:Victoria, BC, Canada (From home)

Education level: Some college/University
Education field: Business
Years of experience: more than 5
Attributes that best describes:
Independent worker

Dear Hiring Manager,

As per my resume I wanted to highlight some of the requirements you have posted for this position. I believe that my 30 years as one of the best sales and marketers in Canada will be a great benefit to your organization.

Education requirement: I received my certificate for Real Estate Sales and Mortgage Brokering from UBC. Along with annual courses, also 30 years of marketing and sales training by the best in North America.

30-year Experience: I founded a mortgage company, signed up franchises in BC, AB and On. Created Canada's first suite of systems and software for the mortgage brokerage industry. Set up a referral network with 4200 financial planners in 42 offices nationally.

I was the CEO and administrator for the company for 12 years. In addition, I have planned large real estate developments and projects.

Change Management: The financial service industry has experienced many changes in the last 15 years. My team and I created a framework along with business processes and organizational structures to implement significant changes for the whole organization.

By helping my employees adopt a new systemized approach built on new best practices they were able to achieve results that earned us top national awards.

I established long-lasting relationships with many industry stakeholders and coached many top producers in the real estate industry by leading them to change from an old outbound marketing system to the new inbound marketing realities.

Adding an action-based training system that allowed them to access specific tools and activities that increased their productivity. I created a Realtor portal complete with communication materials, eBooks, videos and spreadsheet tools to help them succeed.

Real estate development and planning: I have been involved in all facets of planning, design, developing the land, constructing the buildings, marketing, sales and finance.

I have worked with stakeholders such as architects, surveyors, planners, municipalities, First Nation bands, banks, investors, property managers, WCB, apprenticeship programs at Camosun.

Presentations: I have written and produced PowerPoint presentations on many topics, including strategies and frameworks for changing markets over the last 20 years. I have presented these strategies and frameworks to Realtors, Mortgage Brokers, Financial Planners, Investors and consumers across Canada

In Summary:

I am confident my skillset and strong work ethic will benefit your organization. I believe that I have the sales, marketing, finance, and training skills to meet and exceed your objectives.

I have achieved the position of top 10 Brokers for quality and quantity in Canada (out of 20,000)

This is a very competitive market, as we all sold the same product (bank mortgages).

Only through better service, systems and sales skills could we outperform average brokers by 10 to 1.

Thank you for your consideration and I look forward to hearing from you.


Lance Cook

Languages: N/A


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