Digital Marketing Specialist in Edmonton
Location:Edmonton, AB, Canada (Anywhere)Education level: Some college/University
Education field: Communication and journalism
Years of experience: 2 - 5 years
Attributes that best describes:
Strong analytical skills
In my career so far, I have had the pleasure of working at Cashco Financial, Top
Draw Inc., Zag Creative, and I am currently working as a freelancer. This extensive
background has led me to be very comfortable working with multiple industries
and platforms. I have had direct experience with everything from strategy
development to account management and specialist work.
At Cashco Financial, my responsibilities included with email-driven lead
generation and social media content coordination. Automation and analytics were
also a big part of my position. This position greatly enhanced my knowledge of
email marketing, social media strategy, and spreadsheet management.
At Top Draw and Zag Creative, my responsibilities were very similar; they included
PPC advertising, automation/CRM management, SEO reporting, teaching clients
about the CRM, and website maintenance. My duties also included interpreting
analytics, and advising on strategy for the client's projects.
My current position as a freelancer involves the same skills that the previous two
agencies had included, with the addition of eCommerce and account
management. This experience has helped round out my skill set to be a
competent digital marketer.
After my experience at these positions, I realized I have strengths in Google Ads,
automation, and SEO. I've been able to use Google Ads effectively across
numerous industries, with consistent results. I've used CRM's that ranged from
small business to enterprise level solutions. I have also delivered proven results in
increasing organic growth and lead generation with multiple websites.
I believe the future of my career revolves around the strengths I have previously
mentioned, while also embracing new and exciting tools and opportunities. I
enjoy adapting and experimenting with new tools to give the desired results.
Thanks for reading my cover letter and resume. I can't wait to hear back from you!
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