Product Management, Product Marketing, Social Omni-Channel Marketing Customer Experience and Transparency
Location:San Francisco, CA, United States (Anywhere)Education level: Masters
Education field: Business
Years of experience: more than 5
Attributes that best describes:
Strong analytical skills
My background in launching collaborative technologies makes me an ideal candidate for this role. I bring a solid background in technology, customer experience (VOC), launch and engagement marketing, web, analytics, and organizational change. My background in behavior and VOC/VOE give me a unique understanding of how to produce a new user experience.
I have solid experience building out the needs of users and driving solid go-to-market strategy, and road mapping products. I am able to successfully engage users at all levels. I have worked successfully with complex and highly regulated industries, as well as, start-up offerings. I am well versed in technology and business needs. I move seamlessly in both worlds—as an idle executive liaison.
I have managed several cross-functional teams in a variety of areas including Sales, Contact Center, Partner, Customer, HR and legal. My management style is collaborative. I empower team members to do their work and then keep an open door policy if there are questions or concerns. I welcome creativity from any direction. Trained in agile. Social software experience includes Yammer, Vimeo, YouTube, Pinterest, Instagram, Jive, Moxie, Chatter, and WebEx Social.
I have managed community managers and advocate teams. I have built out launch and engagement strategies. I have designed dashboards to keep executives up to date on all the community KPIs and engagement measures. I have tracked selected business cases and monitored their success, built custom applications to enhance the UX. I have created key landing pages and vlogs to enhance user engagement and sharing with product designers and key executives. I know how to use social media to create traction, monitor sentiment, and generate greater advocacy. Lastly, I creatively use gamification to enhance user acceptance and accelerate training.
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