Digital Marketing Specialist in Toronto
Location:Toronto, ON, Canada (Anywhere)Education level: Masters
Education field: Communication and journalism
Years of experience: 2 - 5 years
Attributes that best describes:
Strong analytical skills
To begin with, my recent experience as Product Content Specialist at CTC, Toronto, I oversee the continuous improvement of product details' pages under Automotive. I was recently awarded the title - *Auto Parts & Tech Quarterly Superstar* for having surpassed goals set my management. Additionally, I support the UX team in carrying out A/B tests and the Analytics team in building dashboards.
As Digital Account Executive at FCB, I executed innovative advertising and marketing campaigns, both print & digital. This involved, monitoring of industry trends, seamless and effective collaboration with clients, key agency contacts and the internal creative team to deliver ROI-rich campaigns. As Creative Content Writer at Davos Network, I designed and scheduled organic and paid social media posts. Also, contributed SEO proof content for the brand's blog, email marketing campaigns and website.
I am well versed with tools such as Google Analytics, Canva, Hootsuite, Adobe Photoshop, Adobe Indesign for social media creatives and magazine layouts; Adobe Experience Manager, Wix and WordPress for web content management; also cognizant of tools; Radian6, Google Adwords, GA360, SEM Rush, Facebook Business Manager, Adobe Analytics, Google Trends and Screaming Frog .
In closing, the key takeaway from my resume is that I am 'willing to learn, bold, creative, unconventional, hard-working, passionate, results-oriented & a faithful team-player'.
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