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image description DENISHA

Professional Digital Marketer in Mississauga

Location:Mississauga, ON, Canada (Anywhere)

Education level: College/University
Education field: Business
Years of experience: 2 - 5 years
Attributes that best describes:
Strong analytical skills
Good communicator

In my current role as the SR. Digital Marketer at Zavida Coffee Roasters, my core initiative is to streamline the gap between purchasing CPG and our customer’s journey through managing eCommerce programs. These initiatives also consist of: A|B testing and conducting quantitative and qualitative analysis for optimizing the UX|UI site experience, ensuring site privacy and regulation compliance, integrating social channels to eCommerce store to better support tactical and strategic PPC, creating pull marketing campaigns using SEO, SEM, email marketing, online ads, customer recognition to establish brand loyalty, as well as, product engagement. In the past 1.5 years, my current role has allowed me to lead multiple projects with supporting teams to execute the deploy of our Amazon private label, and website redesign, which requires strong project management, time efficiency, balance work allocation, strong communicating, understanding and relationship building skills. My ability to recognize gaps and flaws within marketing executions, and use data to support a solution, strategize programmatic forecasting for the company’s digital realm, and display continual calm pose throughout all situations has proven to be some of my greatest assets.

In my previous role as the Communications & Analytics Specialist at WSI Internet Consulting, I managed the client/franchise facing through communicating internal initiatives, enforcing brand recognition, building relationships with top tier clients and overseeing the annual franchise convention to further strengthen the knowledge and relationship of the business. I acquired an incredible appreciation for continual learning and staying up-to-date on all the industry's best practises, top tools and overall changes. I gain great experience in multi-tasking projects within tight deadlines, strong communication and interpersonal skills, which has allowed me to continually push the bar and hone in on my innovative thinking to produce incremental improvements.

With over 3 years of eCommerce experience and over 7 years of luxury retail and customer service, I believe I would fill the attributes you seek to find in a versatile, well-rounded individual. I am eager to continue my success at your company where I can continue to learn, develop, and share the same values.

Languages: N/A


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