Foundational Content & Social Media Strategist

Tarif ND

Pays London, ON Canada

Type de projet

Durée

Éducation requise N/A

Années d'expérience N/A

Type of employment N/A

Spécialisation N/A

Langues nécessaires N/A

Workhoppers Home London ONTELECOMMUTE

Description

 Who you are: 

* You are a Toronto local with a passion for their community and the
local businesses that serve them. You love to explore, find the hidden
gems, and understand the value that local businesses have in enriching
the fabric of their neighbourhoods.
* A strategic creator who understands how to launch a brand's initial
digital footprint to establish immediate legitimacy and trust. 
* Comfortable working independently in a fast-paced startup
environment.

 
The Role:
We need a highly strategic creator to build the foundation of our
social media presence across LinkedIn, Facebook, and Instagram before
we initiate our beta outreach. You will act as the digital architect,
dictating exactly what content should be created, optimizing our
profiles for high conversion, and ensuring future prospects
immediately grasp our value proposition when they check our links..

What you'll do: 

* Content Strategy & Ideation: Define the overarching content
roadmap, dictate platform fit (LinkedIn for B2B credibility,
Facebook/Instagram for local discovery), and deliver clear weekly shot
lists and creative briefs to guide the founder's video production.
* Profile Conversion Optimization: Fully build out our empty social
profiles, optimizing bios, link trees, and pinned explainer posts to
ensure visitors are driven directly to our early access registration
forms. 
* Social Media Management: Pull finalized assets from our shared
cloud folder, draft compelling captions highlighting our core
messaging mission, and manage all scheduling.