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image description MEGAN

Market, Brand, Social Media, Conten à Dubai

Pays:Dubai , United Arab Emirates (Pas de préférence)

Niveau d'éducation: Diplôme universitaire
Champs d'éducation: Communication et journalisme
Années d'expérience: Plus de 5 ans
Attributs qui vous décris le mieux:
Strong analytical skills

Professional Experience:
- Build brand identities and manuals for home grown brands for corporate oIdeate, develop, align, execute, manage & track comprehensive regional marketing strategies and campaigns to attain business & brand goals
- Organize and attend bi-annual go-to-markets to align and work with global brands
- Work cohesively with internal and external departments/suppliers to drive brand and business goals
- Create campaigns for a variety of business models -multi brand retail concepts, stand-alone retail concepts, wholesale, franchises and home grown businesses
- Identify key influencers in the region and work closely with them to help define the brand and drive marketing campaigns
- Ideate and manage a variety of events to drive various objectives -mall activations, in-store, sponsorships, sporting events, PR events and more
- Organize and conduct consumer research groups (qualitative and quantitative) as well as smaller focus groups
- Coaching and Team Management
- Analyze and report on initiatives to track reach, engagement, sell through and ROI
- Launch new initiatives driving business objectives through loyalty programs, gift cards, rewards partners, exclusive offers, gifts with purchase and more

Career Highlights:
- Brand Identity creation & roll out
- Brand strategy & industry domination
- 145% target over-achievement on marketing activated campaigns
- 1:6 Return On Investment on marketing driven campaigns
- 70% collection sell through on seasonal collections –multi-channel
- 6M AED campaign sales contributed through affiliations & partnerships
- 13M AED campaign sales contributed through specialized loyalty campaigns
- 5M unique reach through influencer driven product campaigns
- 80% turn out at brand invited events
- 5 regional markets collectively activated

Languages: Anglais


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